Yesterday Paul Collingwood announced his retirement from Test Cricket to focus on the shorter format of the game: Twenty20 and limited-overs matches. I am sorry to say that The Matchstick Blog became too carried away with the short form of blogging – Twitter – at the end of 2010, amongst the demanding piles of application forms and multiple temp jobs all being completed in order to keep the dream – an enjoyable career - alive. After varying degrees of success but no offer, I am determined to turn my attention back to the Test Cricket of blogging: Blogging.
I aim to give a more varied content, with a few regular features long and short. I will endeavour to recall famous ads in a 'Whaam!' feature (a more concise way of saying Blast from the Past – indeed Lichtenstein’s 'Whaam!' involved a blast, and it was created in 1963) and a 'Location, Location, Quotation' feature, sharing some of the great quotations that have been uttered by admen over the years.
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| 'Whaam!': The new Blast from the Past feature for 2011 |
I will also take a look at the most popular/acclaimed events in entertainment/culture to consider what their appeal is; meanwhile, of course, continuing to look at everyday examples of advertising and branding.
Welcome to The Matchstick Blog 2011.
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