When I was researching for a report on the Third Sector last year this really caught my eye. It shows such insight to present this complex issue - the staggering rates of house price inflation - in a simple, accessible way.
KitKat
The early bird catches the worm. The longest tennis match in history spanned three days and JWT apparently produced this in no more than an hour for it to be on display as soon as possible. Clearly perfect for Kit Kat since the players were desperate for a break in that fifth set, and in more ways than one!
Viral: Old Spice
Apart from the Nike: Write the Future and some dreadful Shakira video, Old Spice got the most views with 28,185,823 and beat Google and Apple to the title of Most Viral Brand by frequency of videos in chart. They built on their witty, surprising ads with the Responses campaign, putting mediums such as Twitter to full use and supporting the opinion that advertising is set to become more personalised in the future. This is a case study that shows how successful it all was.
Banner: iPod Touch
Purely because I’d never seen anything like it before and as such it surprised and impressed me, all while clearly staying on brief – to emphasise this as the ‘funnest’ iPod yet.
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